Author: Tran Hoai Nam, Tran Doc Lap, Le Vu, Nguyen Minh Ton, Nguyen Van Cuong
Abstract: Fair-trade in coffee production offers an opportunity to improve farmers’ position in the market. The research has used a multinomial logit model with the MLE method to analysis the factors affecting the awareness probability about the fair-trade model of the coffee farmers Data were collected by directly interviewing 220 farmers in Xuan Truong Commune, Da Lat City, Lam Dong Province where the fair- trade model has been applied to coffee production at the Cau Dat coffee cooperatives. The results showed that the awareness probability of farmers about the fair-trade coffee model was 21,68% while there was only 0.12% of famers knowing this but not clear. In addition, factors affecting the awareness probability in the fair-trade coffee model are educational level, experience, communication, understanding of fair-trade, and coffee cultivation; of which communication and understanding of fair-trade positively influencing the farmers' awareness.
Từ khóa: fair-trade, coffee production, multinomial logistic regression