Author: Tran Huu Ai, Le Thi Minh Nguyen
Abstract: Local marketing is becoming an important factor in the development strategy of each industry, each locality, and each country. The official survey was conducted with 302 survey samples from managers, deputy directors, deputy department heads, department heads upward at local tourism businesses of Ben Tre province. This paper presents a study of the local marketing situation, thereby identifying the factors affecting the local marketing situation in order to provide some suggestions for local marketing strategies for tourism development in Ben Tre province.
Keywords: Local marketing, development strategy, Ben Tre province, Vietnam
